USE CASES: DATA SCIENCE, MACHINE LEARNING, AND AI ACROSS INDUSTRIES

GEO-LOCATION USE CASES BY INDUSTRY

Use Cases

CONSUMER BEHAVIORS & DEMOGRAPHICS

Imagine being able to tailor messaging to customers and potential customers based on their personal interest. Skyhook provides this capability as soon as they enter the airport, allowing customers to benefit from an increased user experience. Our analytics identify trends and patterns in patrons of airlines including where they shop and their socializing. Add to this the ability to use location to discover the patron demographics, and you will have actionable information to increase your customer acquisition effectiveness.

LOYALTY MANAGEMENT

Skyhook’s flyer analytics are a strong way to understand your most valuable fliers. Through them, you can discover such essential information as their usage of competitor airlines, how loyal they are, and the relative share of wallet. This enables you to use loyalty ratings to optimize cross-channel engagements. Skyhook allows you to zero in on active travelers who use competitor airline companies and determine their travel usage dynamics and which airlines they prefer. We at skyhook will also help you find opportunities to lure flyers over to your flights by showing you who their non-loyal customers are.

FLYER ACQUISITION

Once you’ve identified potential customers of your competitors to target, Skyhook will assist you in building a targeted marketing campaign to win them over, providing you with an excellent ROI.

PARTNER OPPORTUNITIES

Skyhook assists you in identifying opportunities for partnership with other services your flyers enjoy. Discover the brands they use for other travel related items such as rental cars, lodging, restaurants, and other businesses your customers are patrons of. Strong partnerships lead to stronger loyalty in customers.

LOOK-ALIKE MODELING

Prediction of potential market size is an essential part of a successful business operation. Determining and acting on common behavior information goes a long way to find this critical information. Skyhook identifies and targets these behaviors in devices used at airports. A better understanding of the behaviors of potential customers can be gleaned through look-alike airline data which informs you about devices that have visited airports and/or specific brands. This gives Skyhook the power to give you this marketing data you so urgently need.

Use Cases

Use CasesCOMPETITIVE INSIGHTS

How your customer uses your services is only a part of the picture you need to make informed decisions. Our offering allows you to monitor your competitors’ locations to enable you to see consumer foot traffic patterns and their level of loyalty levels. This allows you to find new customers or win back old ones.

LOYALTY MANAGEMENT

Loyalty is key to getting the all important residual sales. We will help you determine share of wallet, the competitor visits, and degree of loyalty. You will then have an effective basis for cross-channel user engagement.

CONSUMER BEHAVIORS & DEMOGRAPHICS

Knowing where your potential customers and existing customers shop is another way we give you the power to improve sales. You will understand the trends and patterns in their behavior such as where they shop and socialize. You can then tailor your messaging to them when they enter a branch, tuning into their personal interests.

MEASUREMENT & ATTRIBUTION

One of the biggest marketing headaches is determining what part of the advertising is bringing customers in and in what numbers. We’ll help you measure the effectiveness of your advertising campaigns using monitoring of the mobile devices of your locations’ visitors. You’ll be able to close the online to offline attribution gap by finding out if an ad caused a consumer to visit your branch.

BRANCH SITE SELECTION

Foot pattern information provides you with a powerful way to select branch sites. We’ll help you leverage location data to analyze where the target demographic visits, with the ability to zero in on movement in a particular area. These analytics will give you the confidence to select your next branch location.

PARTNERSHIP OPPORTUNITIES

Partnering with companies which also serve your target demographic adds more strength to your sales. Our tools will enable you to identify other brands your consumers patronize, giving you a map of potential partners.

LOOK-ALIKE MODELING

Look-alike data gives you insights to potential customers’ behavior using the devices that have visited banks and/or specific brands. This enables you to more fully predict your potential market size by incorporating the audience modeling into your data.

 
 
Use Cases

Use CasesREAL ESTATE INVESTMENT ANALYSIS

Location data and intelligence provides you with the power to maximize the effectiveness of your real estate site selection. You will see where your target demographic visits most frequently, and the patterns of movement around specific area. The data enables you to gain insight into neighborhood information and foot traffic patterns.

CONSUMER BEHAVIORS & DEMOGRAPHICS

Where your consumers shop and socialize will allow you to understand their behavior in shopping and socializing. Bring commercial real estate demographics into your real estate market information and use analytics to select the best location for a new property. Skyhook Personas provides you with essential real estate demographic data for insights into target demographic behaviors for specific locations, enabling you to select locations with the perfect customers nearby.

COMPETITIVE INSIGHTS

Get a sense of consumer foot traffic and loyalty levels by monitoring and analyzing clients competitors’ locations. Our Context SDK and trusted partners allows you to measure your competitors customers’ loyalty as well as their foot traffic patterns.

LOYALTY MANAGEMENT

We provide you with information on competitor store visits and degrees of customer loyalty so you can better understand relative share of wallet.

 
 
Use Cases

Use CasesCOMPETITIVE INSIGHTS

Monitoring competitors’ dealerships will give you insight into consumers’ foot traffic patterns and their loyalty levels. You will be able to leverage analytics to provide you with insights into competitors’ performance.

LOYALTY MANAGEMENT

We will help you optimize your cross-channel user engagement by seeing their loyalty ratings. You will also understand relative share of wallet, competitor visits, and degrees of loyalty. We will also provide you with their brand preferences and travel patterns.

CONSUMER BEHAVIORS & DEMOGRAPHICS

We will enable you to understand the trends and patterns of consumer behavior. You will know where consumers shop and/or socialize. This will enable you to tailor your messaging when they enter a dealership to their personal interests.

SPEND ACQUISITION

Convert consumers with targeted marketing campaigns by identifying active consumers patronizing other dealerships. This will give you a very high ROI through effective acquisition programs.

DEALERSHIP SITE SELECTION

Being able to place a car dealership near your target demographic through data collected from mobile devices sets you up for success. We will help you identify areas where they shop and socializing to find that success.

PARTNERSHIP OPPORTUNITIES

Mutually beneficial partnerships can bring strong sales. We will help you identify other brands your target demographic interacts with by give you an understanding of their foot traffic patterns and behavior. Identifying trusted brands that your consumers enjoy builds trust quickly.

LOOK-ALIKE MODELING

Look-alike data uses data about target demographic’s visits to car dealerships through their mobile devices. This will allow you to target and identify common behaviors at car dealerships through those devices.

 
 
Use Cases

Use CasesCOMPETITIVE INSIGHTS

We will give you key information about consumer foot traffic and loyalty levels by monitoring competitors’ locations. You will be able to bring back former customers and bring in new customers as well. Consumer data from our Context SDK and trusted partners allows you to measure customer loyalty to nearby competitors and analyze their foot traffic patterns.

LOYALTY MANAGEMENT

Optimizing cross-channel user engagement based on loyalty ratings gives you more power in increasing sales. Understanding relative share of wallet and competitor hotel visits adds fuel to the fire in strengthening your sales performance. You will be able to identify active travelers who also stay at your competitors’ locations, those travelers brand preference, travel patterns, and loyalty ratings.

CONSUMER BEHAVIORS & DEMOGRAPHICS

Providing a better user experience helps drive residual sales. You will be able to tailor messaging to their personal interests when they enter your hotel by giving you an understanding of the trends and patterns of their behavior. You will be able to act on this through insight about where they shop and socialize.

MEASUREMENT & ATTRIBUTION

Knowing what marketing is driving new sales is the dream of every marketer, but usually an elusive one. We will help you close the gap between online to offline attribution by seeing if ads or coupons are causing consumers to visit your hotel.


SITE SELECTION

Location, location, location is the old saying about how to maximize business profits. Our data and location intelligence will help you do that, allowing you to pick the right site for your next hotel. You will be able to find high occupancy rate areas as well as analyze your target demographics’ movement patterns, bringing you strong sales.

LOOK-ALIKE MODELING

Look-alike data gives you an understanding of your target demographic based on devices that have visited similar brands and hotels. You will be able to use information from devices seen at particular hotels to identify and target common behaviors. The incorporation of information from these devices when seen at specific hotels helps in the identification and targeting those behaviors.

PARTNERSHIP OPPORTUNITIES

Leverage consumer trust in brands in other categories to establish quick trust in your brand. The identification of other brands your target demographic interacts with will give you a road map to establishing the best beneficial partnerships for your business.

 

Use Cases
 
 
 

Use CasesCOMPETITIVE INSIGHTS

Monitoring competitors’ locations give you key insight into target demographics’ foot traffic patterns and levels of loyalty, assisting in your efforts to find new customers and bring back old ones. Our Context SDK consumer data and trusted partners measure foot traffic patterns and levels of customer loyalty in nearby competitors.

LOYALTY MANAGEMENT

Optimizing cross-channel user engagement helps strengthen your sales efforts. You will have an understanding of the relative share of wallet, visits to competing restaurants, and loyalty levels.

CONSUMER BEHAVIORS & DEMOGRAPHICS

Consumer shopping and socializing behavior data, in particular where it is taking place, helps you tailor your messaging to their personal interests, heightening the quality of their user experience.

MEASUREMENT & ATTRIBUTION

Determining what part of the advertising is bringing customers in and in what numbers presents a heavy challenge to marketers. We’ll help you measure the effectiveness of your advertising campaigns using monitoring of the mobile devices of your locations’ visitors. You’ll be able to close the online to offline attribution gap by finding out if an ad caused a consumer to visit your branch.

RESTAURANT SITE SELECTION ANALYSIS

Foot pattern information provides you with a powerful way to select restaurant sites. We’ll help you leverage location data to analyze where the target demographic visits, with the ability to zero in on movement in a particular area. These analytics will give you the confidence to select your next restaurant location. 

LOOK-ALIKE MODELING

Look-alike data gives you insights to potential customers’ behavior using the devices that have visited restaurants and/or specific brands. This enables you to more fully predict your potential market size by incorporating the audience modeling into your data.

 
Use Cases

Use CasesEVENT ANALYTICS

Improve attendee count and event performance by analyzing trends and consumer behavior patterns. You’ll find answers to such questions as number of visits to venues by date, same day visits, rates of return, where they came from, where they shop and socialize.

SPONSORSHIP OPPORTUNITIES

Sponsorships are a great way to generate revenues. The brands that your audience interacts with or visits can be identified utilizing location and foot traffic data. You’ll also be able to discover brands which complement your event, helping you identify the right sponsorship opportunities.

ATTENDEE BEHAVIORS & DEMOGRAPHICS

Tailoring messaging to attendees’ personal interests heightens their event experience. You’ll be able to do this with insights about the trends and patterns of where they shop and socialize. Also, we will give you the power to determine attendee demographics by cross referencing their devices with census block groups.

STRATEGIC DECISION MAKING

A valuable tool we will provide you is the ability to analyze foot traffic to determine the best place to place concessions and other vendors, as well as bathrooms. You will even be able to drill down to the foot traffic behavior of distinct customer segments during the event.

LOOK-ALIKE MODELING

Look-alike data gives you insights to potential customers’ behavior using the devices to identify common patterns of behavior. This enables you to accurately target consumers in your target demographic.

 
Use Cases

Use CasesCOMPETITIVE INSIGHTS

Monitoring competitors’ locations give you key insight into target demographics’ foot traffic patterns and levels of loyalty, assisting in your efforts to find new customers and bring back old ones. Our Context SDK consumer data and trusted partners measure foot traffic patterns and levels of customer loyalty in nearby competitors.

LOYALTY MANAGEMENT

Optimizing cross-channel user engagement helps strengthen your sales efforts. You will have an understanding of the relative share of wallet, visits to competing restaurants, and loyalty levels.

CONSUMER BEHAVIORS & DEMOGRAPHICS

Consumer shopping and socializing behavior data, in particular where it is taking place, helps you tailor your messaging to their personal interests, heightening the quality of their user experience.

MEASUREMENT & ATTRIBUTION

Determining what part of the advertising is bringing customers in and in what numbers presents a heavy challenge to marketers. We’ll help you measure the effectiveness of your advertising campaigns using monitoring of the mobile devices of your locations’ visitors. You’ll be able to close the online to offline attribution gap by finding out if an ad caused a consumer to visit your retail location.

RETAIL STORE LOCATION & SITE SELECTION ANALYSIS

Foot pattern information provides you with a powerful way to select retail sites. We’ll help you leverage location data to analyze where the target demographic visits, with the ability to zero in on movement in a particular area. These analytics will give you the confidence to select your next retail location. 

LOOK-ALIKE MODELING

Look-alike data gives you insights to potential customers’ behavior using the devices that have visited certain retail stores and use certain brands. This enables you to more fully predict your potential market size by incorporating the audience modeling into your data.

 
 
Use Cases

Use CasesEVENT ANALYSIS

Improving logistics and revenue is one of the strongest features we offer. You will be able to understand attendee behavior in such areas as number of games by date, same day visits, rate of return, where they came from, and where else they patronized on game day.

SPONSORSHIP OPPORTUNITIES

Sponsorships are a great way to generate revenues. The brands that your audience interacts with or visits can be identified utilizing location and foot traffic data. You’ll also be able to discover brands which complement your event, helping you identify the right sponsorship opportunities, discovering the right brands for all your sporting events.

FAN BEHAVIORS & DEMOGRAPHICS

Combining attendee demographic and behaviors is a powerful combination in tailoring messages to enhance their experience at your events. Find out where they shop and socialize, and we’ll cross reference with their device’s census block groups to help you develop the messaging.

MEASUREMENT & ATTRIBUTION

What better way to strengthen sponsor partnerships than to prove their ad dollars are creating actions in consumers. We close the attribution gap by discovering if fans visit a store after an ad.

LOOK-ALIKE MODELING

Look-alike data gives you insights to potential customers’ behavior using the devices that have visited certain games and use certain brands. This enables you to more fully predict your potential market size by incorporating the audience modeling into your data.

 
Use Cases